Research Experience

  • Project Coordiantor for several multi-institution research projects with budgets of up to 3 Mio. €

 

Research Interests

Fuzzy Front End of New Product Development (ongoing research)

  • Idea/Concept Selection in early stages of product development

  • Modeling of business environments/business ecosystems using Fuzzy Cognitive Maps

  • Decision-making and typical decision errors in dynamic complexity

Early Warning Systems / Business Intelligence

  • Collecting “weak signals” and making sense of them

  • People-based early warning systems

Knowledge Management

  • Elicitation and Codification of Knowledge

  • Integration of outside knowledge in strategic planning and new product development

  • Incentive structures for successful knowledge integration

Selected Publications

Recent Conference Presentations (peer reviewed)

11/2006                                 Informs Annual Meeting 2006; paper presentation: “Can Service Industry Learn Technology Management from Manufacturing?”, Pittsburgh, PA, USA

10/2006                                  Service Science, Management & Engineering – Education for the 21st Century, paper & poster presentation: “Defining the research agenda: Technology Management as a Contributor to SSME” (together with Kocaoglu, D. and Daim, T.) , IBM Palisade Conference Center, NY, USA

08/2006                                  PICMET 2006, paper presentation: “Fuzzy Cognitive Maps in Engineering and Technology Management”, Istanbul, Turkey

Conference, Journal and Book Publications

2007

Jetter, A.; Schröder, H-H. Produktplanung mit Fuzzy Cognitive Maps” (in German)
in: Herstatt, C.; Verworn, B. (Editors), Management der frühen Innovationsphasen: Grundlagen - Methoden - Neue Ansätze’, 2nd updated and revised edition,
Gabler, Wiesbaden.

2006

Jetter, A. “Fuzzy Cognitive Maps in Engineering and Technology Management – What works in practice?”, in: Anderson, T., Daim, T.; Kocaoglu, D. (Editors): Technology Management for the Global Future, Proceedings of PICMET 2006, Istanbul, Turkey July 8-13, 2006

Jetter, A “Elicitation – Extracting Knowledge from Experts”
in: Jetter, A.; Kraaijenbrink, J.; Schröder, H.-H.; Wijnhoven, F. (Editors) ‚‘Knowledge Integration: the Practice of knowledge Management in high-tech SMEs’,
pp.65-76
Publisher: Springer-Physica, Berlin 2006

Jetter, A “Codification-Knowledge Maps”
in: Jetter, A.; Kraaijenbrink, J.; Schröder, H.-H.; Wijnhoven, F. (Editors) ‚‘Knowledge Integration: the Practice of knowledge Management in high-tech SMEs’,
pp.77-90
Publisher: Springer-Physica, Berlin 2006

2005

Jetter, A. “Do maps guide the way to NPD success? Theoretical and practical aspects of knowledge mapping in product development”, in: Anderson, T., Daim, T.; Kocaoglu, D. (Editors): Technology Management: A unifying discipline for melting the boundaries, Proceedings of PICMET 2005, Portland, OR, USA July 31-August 8, 2005

Jetter, A. “Produktplanung im Fuzzy Front End”

(Product Planning in the Fuzzy Front End - Book Publication of PhD thesis, in German)

Publisher: DUV – Deutscher Universitätsverlag, Wiesbaden 2005

Part of Series: “Forschungs-/Entwicklungs-/Innovationsmanagement“, edited by Bürgel, H.D.; Grosse, D.; Herstatt, C.; Möhrle, M.

2003

Jetter, A. J. M. ‘Educating the guess” – strategies, concepts and tools for the fuzzy front end of product development’, in: Kocaoglu, D. F; Anderson, T.R. (Editors): Technology Management for Reshaping the World, Proceedings of PICMET 2003, Portland, OR 2003, pp. 261-272.

Schröder, H.-H. and Jetter, A. J. M ‘Integrating market and technological knowledge in the fuzzy front end: an FCM-based action support system’, International Journal of Technology Management, Vol. 26, Nos.5/6, 2003, pp. 517-539.

Schröder, H.-H.; Jetter, A.; Schiffer, G. ‘Bewältigung diskontinuierlicher Zukunftsent­wicklungen in Klein- und Mittelbetrieben’, Munich 2003
(“Mastering discontinuous future developments in small and medium enterprises”- written in German)